Why Brands Need Multiple Videos to Fully Engage?

As Joseph Campbell would put it in his book \"The Hero with a Thousand Faces\", the hero\'s journey is all about a hero takes an adventure and wins victory though in a decisive crisis. He then shows up at his home being a transformed and changed person. Sounds familiar? It\'s because every book, short film, video game, movie, and TV show usually follows a similar format.

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