What UX design means to businesses?

A close up of a toy
UX design makes the website easy to use, leading to higher conversion rates and more up-sell and cross-sell opportunities. The costs of support and services are reduced leading to higher ROI.

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UX design is important for establishing a brand perception and improving tolerance of business goals vis-à-vis personal goals. Reduced project costs and timescales and increased revenue lead to higher profits.
UX design should be usable, useful, valuable, findable, credible, desirable, and accessible. The process can be broadly divided into 5 stages:
  • Mapping user needs and site objectives: This defines the Strategy of the website
  • Gathering functional specifications and content requirements: This defines the scope the website
  • Facilitating Information architecture and Interaction design: This defines the structure of the website
  • Developing Interface and navigation design: This defines the skeleton of the website
  • Creating Visual design: This defines the surface of the website

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