In this internet era, when one wants to know about you, he/ she turns their heads and hands towards the internet and its resources. Hence, it is required that you have all the true and positive news or information about yourself online. This maintenance of your reputation online is collectively called Online Reputation Management
ORM is all about finding the correct material and information about you when looking at you over the internet. The main objective of online reputation management is to maintain balance, neutralizing misleading trends and allowing you to provide all the positive information regarding yourself.
Why Online Reputation Management is Important?
Nowadays, people consider the Internet as their first source of information, trusting whatever is presented there and making their decisions based on that. As everyone is living in the internet world today, they gather a major part of their information through the internet. Some very common reasons for searching you online are like, pre-interview research done by companies, landlords looking for renters, former colleagues, previous friendships or relationships, insurance companies for risk assessments, etc. Even if you use very less social media platforms, there is still a good amount of positive and negative content about you.
Hence, it gets important to manage your online presence with all the positivity in the world. It is important to keep track of what people write or say about you on the internet through any platform and then take necessary actions if required.
How to Manage Your Online Reputation?
Address Criticism Swiftly
Where there is praise, there is criticism. Hence, stay positive in every situation, whether it is appreciation or criticism, it should be handled well. Every criticism or negative comment should be handled and replied in the best way possible. It need not be defensive and just a positive way of expressing your thoughts.
Monitor your presence and Activities
Always keep a track of what people are posting about you and things or posts related to you so that you can act accordingly. Also, keep your profiles, at all social media platforms, updated and keep track of all your posts and comments.
Determining the threat
Before choosing the action to be taken against the criticism, it should be first determined if the criticism is a threat or not. Sometimes the comment that looked like a threat, is just nothing but a mere act of stupidity.
Avoid the removal requests
Don’t waste your time in requesting the removal of posts or anything. Tackle them beautifully. This time can be very well utilized by creating your strong online presence instead of thinking about removing the other negative or hateful comments about you.
When everyone is living in the internet era, it gets necessary to maintain their reputation online as well. When you are active on different social media platforms, you understand why online reputation is important today and how to manage it perfectly.