Mobile Commerce Apps: A Necessity for Retail Stores to Survive the Pandemic

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COVID-19 has pushed the Commerce industry towards the eventual transformation into mass online-only stores. With physical distancing and global quarantine in-place, the consumers are resorting to shopping online – which is why many retail businesses that haven’t jumped the online-bandwagon are shifting their businesses over the web to keep them from shutting down entirely. Yes, the majority of the stores have some form of online presence, while several are discovering the unchartered territory due to the pandemic; either way, having a website isn’t enough. In times like today where smartphones are the most used devices and mobile apps the popular choice compared to websites or web apps, it has become important for businesses to invest in a mobile app as well.

In terms of eCommerce, a mobile app is often referred to as a mCommerce app. Taking the examples of Amazon and Alibaba, the mCommerce app has a large market and is only going to soar higher. Why? Because according to App Annie, the total hours spent by users on shopping mobile apps was 18 billion hours in 2018. While the wallet payments amounted to $75billion in 2016 and are projected to grow to $500billion by 2020.

So you are looking at a consumerism behavior that is largely interested in mobile apps for shopping, rather than having to either go to the stores or websites – which ends up being frustrating and time-consuming. So let us look at the crucial aspects that online retail businesses and companies should consider.

To fully understand the fruitful bounties of an eCommerce website or app and how greatly it will affect your business is important to create the necessary shift within the mindset of how you do your business.

Not much is different within the fundamentals of conducting an online business and traditional commerce. It takes consistency, discipline, and strategies to land great business online. So, how can you make sure you are on the path to success? Here’s how:

Define your goals and strategies:

First, you need to understand that there are more similarities than differences between eCommerce and traditional commerce. Secondly, once you understand the dynamics and how you can leverage them for your business’s success – you need to define proper goals and strategies that should include social media as well.

Choose an eCommerce tool:

Having the right platform for your business is one of the most important parts of launching a successful online business. There are many, but one of the most popular ones is Shopify Plus. This tool suits businesses with a large volume of sales and could prove to be expensive for small scale businesses. If you are a large enterprise or a small one with big sales – then Shopify Plus will handle your business well. This eCommerce tool can also be customized according to your needs and requirements, is safe, and provide great customer service.

mCommerce App: Android, iOS, or both?

In all honesty, creating an eCommerce website and setting it up is easy. However, when it comes to a mobile app, you need to do much more than just deciding on core features that your app will display. The big question needs to be answered – do you need an Android app, iOS app or you want your app to be available on both platforms?
How will you decide which platform to invest in? Simple, for this, you need to perform thorough audience research and see which platform your target audience largely uses – is it Android phones or iPhones?

Your mCommerce app will make use of the same database for your business as your site. To have your database seamlessly integrated with your mobile app, we recommend hiring a software development company in Houston – that would not only do the competitive market and audience analysis for you, develop a kick-ass app, and provide after-services for maintenance and future success.

Pro Tip: It is best to make sure you reach out to the maximum number of audience and potential customers and the best way to do that is to develop your app for both, Android and iOS users. For this, you need to understand cross-platform mobile app development. This kind of development is cross-platform; which means that you can build one app that will work for both, instead of having to pay a hefty sum to develop separate apps for Android and iOS users.

eCommerce site and eCommerce app should look different:

One of the biggest misunderstandings owners have is that their eCommerce app should include the same homepage, navigation, and content like that on their site. If this is the case, then you are looking at a cluttered mobile app interface with users having trouble finding what to do with.

We recommend choosing a minimal design that focuses on main elements and CTAs [call to actions]. This way not only your app will look clean and user-friendly but also highlighting the main features.

Pro Tip: In a retail mobile app, the core feature is being able to browse thousands of items for online orders. Now unlike a website that has enough page space to show them all neatly on the homepage highlighting top sellers and more – in an app, you need a top-notch search function that leads to the plethora of items you have to offer – keeping your app clutter-free. Besides, there should be adequate filters for users to narrow down their searches. This will improve their experience tremendously.

Loyalty and Reward Programs:

Previously we stressed having the right strategies in place, including your marketing campaigns. In addition to those, you need to devise a loyalty program for your regular customers. Customer retention is one of the biggest challenges of any online business, especially retail and one way to achieve that is through a reward or loyalty system that gives your regular customers some additional perks. Now what could be those perks, is up to you to decide. It could be anything from discount coupons, exclusive offers, or access to some VIP features within your app.

Impeccable Customer Service:

Not every user will be well versed with your app, or have queries regarding an item or simply has some troubles to report about your app performance – whatever it is, providing prompt response and solutions will benefit your businesses greatly. They will appreciate it and will gravitate back to your online store for more.

A mobile app has many more benefits to offer you as compared to a web app. Not only your business is getting a chance to be present in the mobile for quick launch and reach, but you also have the access to push notifications as well-meaning, if you have a sale, deals, or an important message for your customers – you get to be on the main notification panel that they cannot miss. This will boost your revenue and credibility, even in such uncertain times.

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3 months ago
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3 months ago
I also have my own online store and I have been successfully promoting my products on Instagram for a long time. I first Buy Instagram Likes  and gradually buyers are becoming interested in my publications. Everything is easy and simple!
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