Licensed Sports Merchandise Market Report: Latest Development, Trends, Top Key Players and Outlook 2025

According to IMARC Group’s latest report, titled “Licensed Sports Merchandise Market Report: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025,” the market to exhibit moderate growth during the next five years.

Licensed sports merchandise refers to a wide range of products endorsed by a sportsperson or a sports club. The merchandise majorly includes sports gears, apparel, footwear, accessories, etc. The licensing organizations pay a royalty amount to sports entities for the merchandise sold with the copyrighted logos, designs, and other brandings. Licensed sports merchandise helps in curtailing the manufacturing of counterfeit products of sports-related brands and breaches of the respective trademarks.

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Market Trends
The growing population of sports enthusiasts, coupled with the rising number of regional and international sports leagues, have fueled the demand for licensed sports merchandise. Additionally, the market is also catalyzed by rapid urbanization, along with the growing popularity of the online retail sector. The emergence of e-commerce has boosted the sales of a wide variety of legitimate premium-quality merchandise along with providing a seamless shopping experience to consumers at competitive prices. Moreover, the increasing penetration of breathable, lightweight, and waterproof sports apparel and accessories has led to their rising adoption as casual and gym wear. Additionally, the elevating consumer living standards supported by their increasing disposable income levels have further propelled the demand for premium sports products. Besides this, the rising investments in sports licensing across the globe are anticipated to impel the market growth in the coming years.

Licensed Sports Merchandise Market 2020-2025 Analysis and Segmentation:

Some of these key players include:
  • adidas AG
  • Columbia Sportswear
  • Dick's Sporting Goods Inc.
  • Fanatics Inc.
  • G-III Apparel Group Ltd.
  • Hanesbrands Inc.
  • Nike Inc.
  • Prada, Puma SE
  • Sports Direct International Plc
  • Under Armour Inc.
  • VF Corporation
The report has segmented the market on the basis of product type, distribution channel, price range, end-user and region.

Breakup by Product Type:
  • Apparel and Footwear
  • Accessories and Gifts
  • Toys and Games
  • Others
Breakup by Distribution Channel:
  • Online Store
  • Supermarkets and Hypermarkets
  • Departmental Stores
  • Specialty Stores
  • Others
Breakup by Price Range:
  • Premium
  • Economic
Breakup by End-User:
  • Men
  • Women
  • Children
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Breakup by Region:
  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Middle East and Africa
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About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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