Initial Coin Offering (ICO)

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An initial coin offering (ICO) or initial currency offering is a method where investors are issued a coin/token, with they can sell to raise funds for their business.
In an ICO, a quantity of cryptocurrency is sold in the form of coins to speculators or investors, in exchange for legal tender or other cryptocurrencies. Mostly the process is done by crowdfunding but private ICO's are becoming more common.
Mainly the higher return possibilities compared to the initial investment. You need to have a clear idea about the motive behind your ICO and the benefits it will provide to the customers, to drive them towards your business.

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