Importance Of Social Media Marketing

A screenshot of a cell phone

As we all know that the whole world is busy in social media, even you and I are also not an exception. I am sure that you are very much curious to know about the length and breadth of SMM (Social Media Marketing). 

Can we proceed further to know more about SMM? Ok… firstly we should understand what is SMM. Social Media Marketing is all about the marketing of products(shampoo, soap, pens and many more) or services(professional services, financial services and many more) using different social media channels and websites.

Today I would like to mention the top 10 social media channels which are used extensively for the purpose of marketing.

  1. Facebook

It has more than 2 billion users across the globe. It helps to connect with the present and past folks of our life.

  1. Instagram

This is suitable for people who have the passion to see images and watch short videos. A survey reports that 35 percent of Americans are using Instagram.

  1. Twitter 

It has more than a million of presence. Do you have craze of breaking news then this will help you to get the most updated news.

  1. LinkedIn

This site is optimal for professionals. In LinkedIn, you can get connected with professionals which you like. 

  1. Snapchat

This is developed by Evan Spiegel, Bobby Murphy, Reggie Brown, and others. It is a kind of messaging app that is used globally. It is active since july 2011.

  1. Tumblr

In Tumblr, we can post video, image, text. It allows the user to edit the HTML. The user can customize his/her page as per their wish. This site is safe for minors.

  1. Pinterest

It is considered as one of the best image bookmarking sites. It supports video and GIF format, the shared post can be both enabled and disabled for public and private.

  1. Sina Weibo 

The base of this site is China, it has more than 400 million users. Even this is also treated as one of the famous social networking sites in the world. This site is absolutely surveillance by the Chinese government.

  1. Reddit

This is the place where you can find the peer group and the like-minded people. This is a kind of Q & A site, you can answer the questions or you can ask the questions.

  1. TikTok

In 2018 the most downloaded app is TikTok, it is one of the latest social media apps in the world having a large number of users. It is useful in making short videos.

Let us study the importance of SMM with a business perspective, which is listed below


    Creating awareness about the business is a very important part, to become successful. The publicity about our products/services should reach the mass and that mass must be converted into the client. Currently, all companies are relying on social media channels to gain publicity.


    SMM helps the business to know the intention of the customer because the success of the business lies in knowing the interest of the customer. The business can know the interest of the customer by analyzing the reviews.


    Many of us have witnessed many times that before launching the product that idea will be circulated largely on social media to know the taste of the customers. This will help the company to forecast their business in the upcoming days.


    SMM creates an environment of reliability with the customers about the business. The customer thinks a lot before purchasing the product/service from the business, he /she does a lot of research on social media and other platforms to check the genuinity about the business.

I have explained the importance of SMM, please drop your review.

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