How To Deliver A Stellar Marks & Spencer Case Study Analysis: A Comprehensive Guide

Are you grappling with the burden of delivering an impeccable case study on the Marks and Spencer?
SWOT analysis is a proven management framework that enables a brand like Marks and Spencer to benchmark its business and performance compared to the competitors in the industry.
In this blog, we would walk you through a detailed SWOT analysis of Marks and Spencer. It aims to examine the internal facts which incorporate the strengths and weaknesses. Likewise, it also explores the external factors like the threats and opportunities faced by the company.
Keep reading to know how this blog can help you sail through your marketing case study writing of Marks & Spencer like a champion.

SWOT analysis of Marks and Spencer: A Brief Overview

Marks &Spencer is a widely renowned retail clothing and accessories brand headquartered in London. As the company celebrated its 120th anniversary in 2005, it had around 3000 plus stores in around 30 countries across the globe and a market capitalization of USD 11.6 billion. Today, Marks and Spencer is a force to reckon with in the retail space globally.

STRENGTHS

Clear Brand Image
Marks and Spencer position itself as a high-end value product that targets the premium segment primarily. In sync with their brand image, the products sold by the retailer, especially in clothing lines are stylish, sophisticated, modern, and vogue-like. This has resulted in a clear brand image and customers are sure of what to expect from a Marks & Spencer store.
Large Number of Stores and Outlets 
Marks & Spencer, the giant in the UK’s high street history has about 900 stores all over the world with 600 stores in the UK and above 300 in over 40 countries. The number clearly indicates that a large number of outlets make the business wider.

WEAKNESS

Supply Chain Scalability 
One of the greatest weaknesses that Marks & Spencer has is the poor scalability of the supply chain. Although the company has been trying to offer global access to their merchandise through the online store they have been unable to scale up its supply chain to deliver all locations globally.
Inability To Penetrate In Foreign Markets
It mainly has a presence in the United Kingdom, Europe, and the USA. Though they have opened stores in Asia and the Middle East, they have been unsuccessful in winning customers mainly because most of their designs are western and not traditional.

OPPORTUNITIES 

New Segments 
Fashion is an evolving business and new segments crop up every day. In Asia, there is a huge demand for ethnic and traditional wear that currently Marks and Spencer have been unable to capitalise on. This is one area that can show a lot of promise to the retailer.
Advanced Technologies 
Marks & Spencer started gaining opportunities with the availability of advanced and premium technologies. They can help them in implementing a new pricing strategy in the modern-day market. The company would have the pleasure of offering their loyal customers with better services.

THREATS

Increased Competition
Marks & Spencer has a major threat of losing its scope in business due to the competition in the retail sector. The main competitors of the brand are GAP, Tommy Hilfiger, ZARA, Uniqlo, and United Colours of Benetton. These stores also offer discounted prices for which Marks & Spencer is losing more and more customers with each passing day.
Rising Pay Level 
The rising pay level also poses a threat, especially after the movement in China that increased $15 an hour. This can bring huge pressure on Marks & Spencer.
Make sure you incorporate all these points while drafting an impeccable and compelling Marks & Spencer SWOT analysis case study of your own. You are assured of scoring the top grades this semester that you have always dreamt about. Break a leg!

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