Everything people need to know about SEO and web design

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For any business desiring success in the online world, a really good website is of high importance. The website’s design is yet another element that needs to be optimized so the website appears near the top of the search engine result pages (SERPs).

Search engine optimization (SEO) is the process of optimizing a website to rank higher in search engines. If the website does not show up in the search rankings, especially in the first two pages then customers will not be able to find the website easily.

For the most effective results, the new website should be designed by a renowned website design agency having experienced and top-notch professionals who can also combine it with a well-placed SEO strategy to make it appear on the first page of Google’s SERPs.

However, businesses often do not think about SEO unless and until they go for redesigning and overhauling their websites completely. At times, their websites are really great but often fall behind in basic SEO practices and techniques.

The link between SEO and web design

SEO and web design are closely linked. Web design firms need to understand the basic SEO principles so they can be included in their web design approaches and methods. This helps avoid the creation of a site that is not friendly to search engines.
SEO should be incorporated as a core part of the web design services process. This is the reason a website is able to catch more traffic from search engines. This helps it rank well on the SERPs for search terms that are relevant.
Web design has a direct impact on user experience (UX) and this is fundamental when it comes to best practices in SEO. A web design company, with the help of SEO professionals; creates the website’s basic structure keeping in consideration how search engines crawl and understand the site and its content. This ultimately makes it easier for the website pages to be indexed by search engines.

The important principles of taking web design and SEO together hand in hand

Here are some important web design and SEO principles each business should incorporate in their website’s design. This way the website becomes friendlier to search engines and maintains its unique look and feel.
For brands and businesses to maintain both things side by side, the agency of their choice should understand the importance of these principles too.

Website’s structure and architecture of information

One of the first principles a web design company should tackle during the web design process is having a well-defined website architecture and navigation. The site architecture is the website's basic structure and for top user experience (UX), a clean layout is a must as it entices users to visit the site and prevents users from bouncing off it. A high rate of bouncing can hurt SEO performance.

The goal of the web design firm should be creating an information architecture as well as a navigation system that is user friendly and intuitive. This helps users navigate the site easily and engage with it too. From an SEO’s perspective, the web pages will be crawled easily, and internal links distributed accordingly, this helps keep the audience engaged for long and thus improves the website’s conversion rate.

The usability factor in web design

Bad user experience often results from a website not being user-friendly. If the website has good usability, then it means users will stay longer on a website and will also convert themselves into customers. This leads to purchases made on the site (product purchase, service order, etc.)

Here are some key factors contributing to user-friendly web design:
  • Well specified visual hierarchy.
  • Page layout.
  • Site searchability.
  • User-friendly navigation.
  • Contact forms.
  • Calls to action (CTAs) that are clear and consistent.

A responsive design which is mobile-friendly

Google made mobile-friendly a priority for most websites and a crucial ranking factor since 2015. Mobile traffic has had a considerable share of total global internet traffic in 2017 at 52.64 percent. Also, Google announced that by September of this year, each website will be crawled and indexed via the mobile-first indexing method. This means every single website must be designed for mobile.

Mobile-friendliness is achieved through responsive design, which accounts for the needs and wants of mobile users. A website that is designed on a responsive footing offers users the perfect experience (and the same for visitors) regardless of whatever device they use.

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