E-reader Market of Changing Competitive Dynamics 2024
E-reader is a device, which replicates the experience of printed reading on screen. E-reader allows users to store several books, which can be downloaded from various sources on internet. High storage capacity of e-reader provides convenience to users, which is driving the growth of e-reader market. Moreover, the availability of free reading content on internet is another factor which is anticipated to support the growth of the global e-reader market.
The Global E-reader Market Growth is projected to witness a significant growth rate of 6.1% from 2019 to 2024 and reach a market value of USD 12.33 Billion by the end of 2024. The global e-reader market has been segmented based on screen size, distribution channel, and region.
Based on screen size, the global e-reader market has been segmented into below 6 inch, 6 to 8 inch, 8 to 10 inch, and above 10 inch.
Based on distribution channel, the global e-reader market has been classified into hypermarkets & supermarkets, specialty stores, and others.
July 2019: PocketBook International SA, launched a Pocketbook InkPad Pro which is waterproof e-reader. The new device has 7.8-inch E Ink carta hd display, offering a 1404 x 1872 resolution. It is powered by 1GHZ processor and provides 16 GB of internal storage with 1 GB of RAM.
The global e-reader market has been segmented, by region, into North America, Europe, Asia-Pacific, and the rest of the world.
North American region is expected to dominate the global e-reader market due to high spending power of poplation coupled with high adoption of new technologies among consumers in this region. European region is expected to occupy a significant market share in global e-reader market, during the review period owing to the various benefits offered by e-reader, over coventional printed reading material, such as high storage capacity and portability.
The e-reader market in Asia-Pacific is projected to grow at the fastest rate from 2019 to 2024. Increasing disposable income coupled with increasing techno savvy youth population, are factors driving the growth of e-reader market in this region, during the forecast period.
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The market in the rest of the world is expected to grow at steady rate due to increasing disposable income in various countries of South America such as Argentina and Brazil.
Some of the key players in the global e-reader market are Rakuten Kobo, Inc. (Canada), Hanvon Technology Co. Ltd. (China), Onyx International Inc. (China), Bookeen (France), Aluratek Inc. (US), PocketBook International SA (Switzerland), Arta Tech (Poland), Wexler Flex (US), ECTACO Inc. (US), Ematic (US), News Corporation (US), Sony Corporation (Japan), FlexEnable Ltd (UK), Amazon.com, Inc. (US), and Barnes & Noble, Inc. (US).
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