Cydni Tetro: Redefining the Customary Way of Doing Business
The Face of FORGEDX.
Cydni Tetro is leader in innovation, digital transformation and customer experience, and is recognized as a technology leader, STEM advocate and speaker. Today as CEO of ForgeDX she is a thought-leader on technology storytelling and works with the Fortune 100 who use their platform for customer experience and transformation. She also runs the Women Tech Council a non-profit focused on the technology talent pipeline and diversity & inclusion. She is faculty for the Goldman Sachs 10k Program and Babson Executive Education.
She was previously CEO and founder of venture-backed 3DplusMe, a 3D printing experience platform that partnered with Marvel, Star Wars, NFL, MLB, Hasbro, Walmart and Target to created transformative personalized customer experiences, it was acquired in 2016. Prior to that she led innovation and technology commercialization at Disney in Imagineering across Theme Parks, ESPN, ABC and Interactive. She was COO and CMO and lead innovation, product and customer experience at technology companies that were acquired by Ancestry, Proofpoint & FAST. She has been recognized Women of the Year and as top 10 Coolest Entrepreneurs. She received a Stevie Award for Entrepreneur of the Year and Innovator of the Year. Cydni sits on the board of Intermountain Healthcare, Ticket, Tribe and the Governor’s Economic Forum. Cydni holds a master’s degree in business administration and a bachelor’s in computer science and is always looking for more ways to build relationships with people doing incredible things in technology.
She states that the company’s mission at ForgeDX is to inspire the world through technology storytelling. As technology continues to impact and change every industry from retail and healthcare to manufacturing, ForgeDX has the opportunity to help tell the stories and shape the impact this has on customers, employees and businesses. In healthcare, she states, this means working with technology providers to help move dialysis to the home by showcasing how healthcare workers are trained and the ways patients get information. While in fan experience, it means helping amplify the fan experience and increase safety through facial recognition software that recognizes irregular routes or activities and notifies security. Whatever the industry, innovation or story, ForgeDX’s platform and technology align to the different audiences involved to help to illustrate their technology stories and make the world better.
Traits one must Posses
“The value of a creative problem solver cannot be overstated,” says Cydni. She states whether you’re in leadership or an entrepreneur, every day involves mini-crises with complex tradeoffs and real time implications. It’s essential to be able to take in lots of often complex information, make tradeoffs, determine routes that are not always anticipated, and lead a team through ever changing environments.
Activators are also invaluable – people who can turn ideas into action and create a balance between strategy and execution. Many people have great ideas but can never push them through, and others can drive massive projects but do not appreciate the nuance of strategy enough to make the trade offs necessary to stay aligned with objectives. The ability to balance customer needs, product delivery, and client relationships in a way that brings strategy and execution into harmony, while simultaneously activating.
Get Magazine: https://www.insightssuccess.com/the-20-most-successful-businesswomen-to-watch-july2020/