Beauty Makers in the Age of Social Media

Kylie Jenner et al. posing for the camera

Digital marketing is changing how consumers buy products especially in the beauty industry that has seen a growth in new indie beauty companies tailored to the millennial generation.

Social media influencers are the new "Celebrity" with many brands wanting to create products and partner with them for launching new and creative ideas. This is happening more and more in the cosmetic makeup industry that is leveraging technology to reach a mass audience


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