Artificial Intelligence is the Need of Hour for Digital Marketing


We all know the power of digital marketing and how effective it is in the present scenario. However, digital marketing alone is not enough if you go with regular strategies. Today, the top digital market agencies in India know what it takes to be at the top of the search engines, and that is — Artificial Intelligence.

Artificial intelligence brought many changes in several fields, and digital marketing is one of them for sure. Nowadays, there are a lot of digital marketing companies that are vying for the market quite aggressively.

Fortunately or unfortunately, this aggressive competition of digital marketing companies brought many changes to Google algorithms and bots. Today, Google bot ranks websites in a quite unique way. It is not that simple. 

Numerous digital marketing companies have used many dirty tricks to get on top of the search engine, and have used many black hat SEO tricks to stay on top of SERP (Search Engine Results Page) results. 

This sort of campaign alarmed the Google search engine. So many websites are just stuffing the keywords in the content with no relevance to the title or content. Obviously, this made many changes to Google algorithms to contain these malpractices.

Earlier, Google used to have algorithms. Unfortunately, these algorithms have a few loopholes that people can exploit. Therefore, Google decided to keep a check for these and implemented deep learning. Now you can see the result — even if you submit your query in natural language in a dodgy way, still, it suggests the best website. In all fairness, deep learning has improved the quality of the Google search engine.

After looking at this, don’t you think it is time that you adopt this technology? By the way, it is not only about the search query — if someone visits your website and has some questions then it is very nice to have an AI chatbot that can answer your customer questions in a natural language.

The regular chatbots cannot understand the customers' natural language. Meanwhile, an AI chatbot can understand and give an appropriate answer that the customer is looking for on the website. This way, you are not only making your customer happy but also there is a high chance that you are going to gain a potential client through your AI chatbot. So, why is it late? Contact your favorite digital marketing agency to implement this technology right now.

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