Long-form content requires critical thinking. It is intended to be read (as opposed to skimmed). It is well-researched and contextual. It is not an article that jams as many keywords into a single page as possible. Long-form content must have substance and purpose in order to rank highly and be deemed useful by readers. Sometimes long-form content is gated, meaning that the audience must submit personal information before being able to access it. Forms include articles, white papers, downloadable e-books, guides, or reports, to name a few.
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