According to the latest report by Renub Research, titled "United States Meal Kit Market, by Food Type (Fresh & Processed Food), States (California, New York, Texas, Florida, Pennsylvania, Illinois), Ordering Methods, Food Category, Company Analysis" The meal-kit Industry considerable growth has set for innovation and development. The fast-growing adoption of the meal kit market has created a stir in the United States Food and Beverage industry. It is fetching a phenomenon and novel experiences and also offers to personal tastes. Food contribution kits are a combination of the excitement they provide to learn and experiment in the kitchen. The U.S. meal kits industry grew explosively and strongly linked to consumer spending and changing attitudes towards leisure time. As per our analysis, United States Meal Kit Market is anticipated to be US$ 6.39 Billion by 2026.
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Apart from this, the growing importance of homemade meals between the millennials on account of increased consciousness regarding hygienic food has expanded the market scope over the next few years. Moreover, the market is expected to witness increased traction in 2020-2021 due to the COVID-19 pandemic; direct consumer delivery of food products has played a vital role in preventing frequent visits to grocery stores.
The majority of the meal-kits market's growth will come from mobile purchases and online, not person shopping connecting meal-kit partnerships with food retailers or other sales channels.
Special convenience features, including doorstep delivery and cash-on-delivery, offered by such online-channels has expected to promote the segment growth year on year.
These days, meal kits over-index for U.S. households that identify their cooking style as "gourmet cooks," but opportunities exist with young families and singles that enjoy cooking and trying new recipes, which make up roughly 44% of U.S. households. These households are often strapped for time and could entice to purchase with further customization, for example, offering a meal kit with appropriate family portions or exciting new recipes that are also healthy.
Covid-19 Impact on the United States Meal Kit Industry:
COVID-19 pandemic set a positive impact on the meal-kit industry; due to the strike, meal kits' curiosity increased as people set up to make food themselves at home. Moreover, meal Kits exploded onto the American food outlook in 2012 with the launch of HelloFresh, Blue Apron, and Plated, followed by Home Chef. Although entire meal kits as a food industry game-changer to-do about the use of meal kits remain a relative niche activity, purchased mainly through younger, university-educated people who enjoy food, are adventuresome in their eating, and like following recipes.
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According to progressive Grocer report, the critical company, HelloFresh, revenue in the United States is 82.3%. Apart from convenience and range is a winning strategy for the meal kit market, according to Google Trends, HelloFresh brand has the highest spike in search traffic since the pandemic of any meal kit brand.
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