The global sourdough market size is projected to reach USD 3.5 billion by 2025, according to a new report by Grand View Research, Inc., registering a 5.7% CAGR during the forecast period. The industry is likely to witness high penetration in the bread application over the coming years.
The sourdough bread segment has witnessed significant growth across the globe in recent years. Increasing demand for pronounced flavor in bread, along with high nutritional value, has been sparking product demand. Sourdough bread is in high demand principally in European countries. With artisan baked products becoming mainstream in countries such as U.K. and Germany, demand for sourdough bread is expected to soar at a considerable rate over the forecast period.
Rising popularity of gluten-free products is among the prominent drivers in the industry. Gluten-free products are gaining popularity around the world for their perceived health benefits. Encouragingly, the increasing sale of gluten-free products has a positive impact on the sale of sourdough as these products are naturally fermented and eliminate the interference of added chemicals.
Another prominent factor bolstering demand is artisan bakeries mushrooming in several parts of the world. This is in reaction to rising popularity of artisan baked products, specifically breads, notably in Asian countries such as Japan, China, and India. Consumer predilection for artisan breads is attributable to the growing popularity of coffee culture and out-of-home dining habits. Asia Pacific is anticipated to grow at the fastest pace over the forecast period owing to its large customer base. From a manufacturing standpoint, setting up a production facility in Asia Pacific would mean benefitting from an abundant supply of raw materials. Prominent sourdough market players operating in this region are also benefiting from rapidly changing consumer lifestyles.
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Sourdough-based baking products are considered to be healthier alternatives to those made using regular dough. The presence of lactobacillus and wild yeast helps neutralize the acid in the leaven (phytic acid), thus making these products easily digestible unlike those made from regular dough. Furthermore, the presence of other vital nutrients, such as folic acid, magnesium, iron, B vitamins, and zinc, make these products a preferred choice among consumers owing to health benefits.
Sourdough Market Report Highlights
In terms of type, type III emerged as the largest segment in 2018 with a revenue of USD 1.1 billion. The segment is expected to retain its pole position throughout the forecast period to claim a market share of 46.8% by 2025
In terms of application, the pizza segment is expected to register the highest CAGR of 6.5% over the forecast period, driven by increasing consumer receptivity to new flavors
Europe emerged as the largest regional segment in 2018 with a market share of 30.4%. Germany, U.K., France, and Netherlands were observed to be some of the high-growth markets in this region
The sourdough industry is characterized by intense rivalry among prominent market participants. Product innovation and differentiation were some of the most employed strategies by key players to gain a competitive edge in the industry.
Rapidly shifting consumer predilections toward healthy consumption habits has been contributing to the growth of the U.S. market. The Type II segment in the country is likely to grow at the fastest CAGR of 6.6% over the forecast period. Employment of specific starter cultures is being introduced to the process of Type II production in the U.S., thus contributing to the growth of the segment.
The surge in popularity of gluten-free products, most notably bread, is likely fuel industry growth in the near future. Increasing demand is principally attributed to the prevalence of gluten intolerance across the globe. In this regard, recent years have witnessed a high demand for gluten-free bread, backed by technological advancements in the field.
The growing production of fermented products also drives the industry. In light of this, the sector is being strengthened by the snowballing growth of craft breweries focusing on offering products for digestive health. Thus, the scope of the product is likely to expand in the coming years, underpinned by a noteworthy food trend: rising demand for healthy and naturally baked products.
Demand for stronger flavors has been fueling the consumption rate of the product, specifically the bread segment. Prominent market players have reported having witnessed consumers increasingly preferring bread that is almost indistinguishable in terms of flavor from that of white bread. This trend is expected to sustain throughout the forecast period.
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The industry is characterized by intense rivalry among domestic and international market participants. Some of the key players in the industry are Puratos; Boudin SF; Riverside Sourdough; Lallemand; Truckee Sourdough Company; Gold Coast Bakeries; Alpha Baking Co. Inc.; Josey Baker Bread; Bread SRSLY; and Morabito Baking Co. Inc.
Product innovation and differentiation were observed to be the key strategies deployed by prominent market players to remain competitive. For instance, Bread SRSLY produces a range of gluten-free sourdough-based products. Some of these products are Classic Sourdough, Sweet Onion Sourdough sandwich, and Seeded Sourdough. In the near term, more companies are expected to follow suit by offering differentiated products with a focus on incorporating healthy ingredients.
Grand View Research has segmented the global sourdough market on the basis of type, application:
Sourdough Type Outlook (Revenue, USD Million, 2014 - 2025)
Sourdough Application Outlook (Revenue, USD Million, 2014 - 2025)
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.
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