Salesforce CRM has been named the #1 CRM tool for the seventh consecutive year.
• In addition to being the #1 CRM provider worldwide, Salesforce is additionally the #1 market share leader for CRM in most a part of the planet (North America, Western Europe, and Asia-Pacific)
• Well, there exist several trends which will keep the position within the coming year, 2021. during this post, we'll discuss the upcoming trends which will hit the market of Salesforce B2C Commerce CRM on an outsized scale
1. Customer 360
• Customer 360 may be a tool that empowers companies to attach various Salesforce apps to enable an entire view of a customer’s journey.
• Customer 360 exhibits customers’ data during a dynamic view, providing every crucial detail together from various domains like service, commerce, marketing, sales, and more.
• With the newest and improved Customer 360 platform, the organizations that use Salesforce can nowadays record the behavior of consumers on the business channels.
• A good understanding of customer behavior will ultimately end in the acceptable customization of business and generate better revenues.
• Salesforce released Einstein AI a while back, and while it's growing consistently, at the present it's considerably handy to enhance the functioning of current products to realize maximum out of them.
• In the year 2021, it'll be getting to exhibit its efficacy during the 2 significant products, voice bots, and voice assistant. Experts predict that in 2021, executing Einstein AI into Salesforce products goes to be the foremost common request to Salesforce development company and individuals.
3. Tableau Analytics Integration with Salesforce
• Tableau may be a robust and fastest-growing data visualization tool utilized in the Business Intelligence Industry. It assists in simplifying data into a really easily understandable format.
• Data analysis is extremely quick with Tableau and therefore the visualizations created are within the sort of dashboards and worksheets.
• In August 2019, Salesforce bought Tableau for $15.3 billion.
• In the approaching year also it'll prove as a value-added feature for Salesforce CRM.
4. Marketing Automation
Marketing Automation Tools contain Salesforce Marketing Cloud and Salesforce Pardot.
• Pardot may be a SaaS marketing automation platform managed by Salesforce. it's a lead management tool designed for B2B sales and to manage campaigns of selling organizations. the most objective of this tool is to use it for an e-mail marketing purpose.
• While Marketing Cloud may be a platform for delivering relevant data supported journeys across channels and devices. It enables marketers to deliver the proper message at the proper time to the proper people throughout all phases of the connection .
• Many business owners will attempt and avail this method of Salesforce Marketing services and saleforce mobile app builder in 2021.
5. MuleSoft Capabilities with Salesforce
• Customers expect connected and seamless experiences. They don’t want to ascertain the layer where your systems and departments meet. MuleSoft can connect any system, application, data, and device to unleash the facility of the Customer 360.
• The collective power of Salesforce and MuleSoft means you'll speed up your digital transformation and provides companies the power to unlock data across systems, develop scalable integration framework, and ultimately create differentiated, connected experiences at a rapid pace.
• In the approaching year also, MuleSoft Capabilities with Salesforce will Help to attach its legacy and on-premises -rivals.