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The Challenges of Outbound Marketing
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by
robinwilson272
Your avatar
RO
by
robinwilson272

Outbound marketing can be difficult to get right. Here are some disadvantages to going the outbound marketing route:

1.It’s difficult to make outbound marketing appealing and relevant to everyone, so outbound marketing is more generalized.

2.It’s easy for consumers to tune out outbound marketing 一 many people mute the TV during commercials or immediately throw out or recycle their junk mail.

3.It’s challenging to measure the effectiveness of some outbound marketing strategies like billboards.

4.Outbound marketing is costly, traveling to trade shows, paying for banner ads, and purchasing billboard spaces add up.

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