Secret to Increase Free Traffic to Your Website
The anatomy of a keyword strategy – To Increase Traffic to your Site
Last year, a major study found that more than 90% of web pages receive no traffic from Google. This clearly demonstrates that the vast majority of business owners lack an appropriate SEO strategy. This article explains how to fix that pervasive problem for good and increase organic traffic to your website. For beginners, SEO is short for Search Engine Optimisation. It simply means a website's content must consider what people search for on Google. That brings us to the single most crucial aspect of an effective SEO strategy:
Keyword Research – where more traffic is available:
Does keyword research mean finding the popular terms that people google? Yes. But you only need to pick out the most relevant keywords that would not put your web page in a futile competition with behemoths such as Amazon or Wikipedia. Finding those keywords are the only possible way for your content to appear on Google's first page. If it doesn't, 90% of searchers will never see it.
What Are Keywords?
There are two ways to classify keywords: by their size and meaning. When it comes to size, keywords can be categorised into short-tail and long-tail ones. The short-tail keywords are also two-fold: head (one word) and body (usually two or three words). A "machine," for example, is a head keyword, while "buy a machine" is a body one.
Short-Tail Keywords, however, present SEO strategists with a couple of problems. First, googling them will generate too many results, creating too much competition for pages to rank highly, and gain more traffic to your website. In other words, apart from unique proper nouns such as your site's name, can you think of any head or body keyword that would bring your content to Google's first page? You can think about it all day, but there is none.
The other issue with short-tail keywords is that they don't reveal much of the searcher's intent. By typing "dishwasher," it's unclear whether the searcher wants to buy, sell or repair a dishwasher. Though body keywords reveal more searcher intent, they often remain too broad to be productive SEO words.
Therefore, the most SEO-friendly keywords that generate relevant traffic to a web page are the long-tail ones. This type comprises at least three words and often discloses the searcher's exact intent, turning it into a reachable target for SEO marketers.
Examples of long-tail keywords include "dishwasher repair Arlington, VA" or "coupon to buy a dining table." Anyone typing the first keyword must have a dishwasher problem and the second one probably has his credit card out. Long-tail keywords are the little-known secret to increase online visitors. It's a shame 90% of website owners don't seem to know.
But when it comes to meaning, keyword scan similarly be divided into two types: informational and transactional. What are informational and transactional keywords, and why are they essential for an SEO strategy?
Transactional Keywords: are words that represent a service request. These words, for instance, can indicate a user is interested in making a purchase. "Buy," "coupon," and "discount" are examples of this word collection.
But Informational keywords are words used to describe content, and search engines use them when indexing web pages or other sources of information. These keywords are used by people who are looking for fast answers. Informational keywords might include questions such as “best cheese pizza recipe" and “what is the tallest tower in the world?"
Finding the Right Keyword – Best Secret to Increase Website traffic:
An effective SEO strategy focuses on finding relevant long-tail keywords that make web pages outrank those of the competitors. Remember, only ten links make it to Google’s first page, and the closer yours is to the top, the more clicks it will get.
Essentially, keyword research is a 4-step process. Doing it right will help your site rank highly.
1. Generate a Long List of Short-Tail Keywords:
Bring a piece of paper or open a notes page on your computer. Brainstorm for short-tail keywords by putting yourself in an average consumer's shoes to know what they might google to find your page. Furthermore, you can ask yourself questions such as: what does your content offer? How could your competitors describe you? Write down the answers, and you'll have a list of short-tail keywords.
2. Convert the Short-Tail Keywords into Long-Tail:
This move enlarges your list of guessed keywords and converts them all into long-tail keywords at the same time. This job can be made easier with the use of a variety of free and paid resources. They all basically accomplish the same goal, but the premium resources are more convenient. How to use the most well-known ones is detailed below.
3. Distil the effective Keywords
Congratulations! You have finished the most challenging part of keyword research. You've compiled a useful list of long-tail keywords. In this step, we can use the tools we have already discussed in detail. We need only three to five effective keywords for a page to rank highly in Google’s search results.
But before starting this process, there is another powerful SEO tool that we will use here: MozBar. Use MozBar's Google chrome extension because it will automatically provide vital information below every Google search result. This method uses page authority (PA) and domain authority (DA) to assess the strengths and weaknesses of your competitors (DA).
Knowing PA and DA scores is imperative to decide what keywords to keep. Both PA and DA scores are scaled from 1-to-100. While PA pertains to one page, DA score measures the entire website. Higher scores mean greater ability to rank.
The Causes of Low PA and DA Scores
Aside from seeking keywords, every website must address a few technical issues as part of an effective SEO strategy. That includes taking steps to improve your site's PA and DA scores. Those scores are part of Google's criteria for allowing a site to rank highly in its search results.
Top Causes for a Low PA Score:
• Unnatural backlinks: Having no website link to your page or too many backlinks from fake and spammy websites to your page can cause this problem. Google has begun to penalise those who attempt to game the system by generating a large number of false links to their pages from low-quality websites.
• Poor-quality content: This includes, of course, poor keyword usage on the whole page, including the title, meta description, and content. In addition to quality keywords, text quantity plays an important role. To meet Google's requirements, a page title should not exceed 60 characters. And a website description should have less than 250 characters.
• The page is not web-friendly: More than 90% of the world's internet users access it from their mobile phones. You shouldn't expect the website to rank if it isn't mobile-friendly.
• Duplicate content: You should avoid having two pages that are identical to one another.
The following are the most common causes of a low DA score:
• Un_optimized images: This refers to broad images that lack alt texts that describe what they are. Images without alt text are not understood by search engines.
• Pages containing an excessive number of advertisements.
• Material that is duplicated on several sites.
• Google has imposed a penalty on a domain: Before you start a new website, you should think about the domain name you want to purchase. Some domain names might have previously been used by spam entities and blacklisted by Google. Although you can request that your domain be removed from Google's list, it's easier to avoid registering those domains in the first place.
• Lack of social media presence and engagement.
Back to the keyword distillation process: you don't need to use all the tools discussed to shortlist the keywords. You can use either GKP or Uber-suggest any other software you are familiar with. They will all do the job. But first, you need to know two signs of an effective keyword: it has high cost-per-click (CPC) and a large search volume.
While nobody is paying more for a useless keyword, a large search volume alone does not necessarily indicate effectiveness. Most searched keywords usually entail high competition. Search volumes are generally measured monthly.
What is a good search volume, then? It's a difficult question to answer because the answer is dependent on a variety of variables, including the success of a page's content. If, for instance, you want to increase traffic to an article about a rare topic or product, then you might not need a highly searched keyword to bring visitors to it.
In brief, to distil the effective keywords, you will have to do the following four steps:
1- Copy and paste all your keywords into GKP or Uber-suggest.
2- Keep keywords with a low to medium competition and medium search volume.
3- Exclude the keywords with the lowest CPC.
4- Keep the keywords that seem to be the most important to your page's content.
Reference Post, To read the full article please visit: https://www.revglue.com/blog-detail/67-secret-to-increase-free-traffic-to-your-website