Ever since Google announced mobile-first indexing to use for their crawling, ranking, and indexing, businesses have been hiring the services of an SEO agency. With mobile-first indexing, Google prioritises the mobile version of the website instead of its desktop version. With this move, more and more people have been prioritising mobile contents to help businesses rank well on Google. To help you prepare, here are the top practices that your SEO agency should carry out.
1. Speed up your site
There are several tactics to focus on to be ready for the mobile-first index. When it comes to improving the overall user experience, a professional online SEO agency suggests starting with the speed of the site, especially on the mobile version.
2. Consider the checkout process on mobile
According to Think with Google, 85% of customers start a purchase on one device and finish it on another (or in-store). How can we move beyond that and create a better checkout process on a mobile device? An SEO agency for small business can help you improve the checkout process for your customers, which helps speed up the process and lower the barriers of conversion.
4. Consider metadata
Metadata provides hints to search engines about the content on a page. You can hire a professional online SEO agency that can make both mobile and desktop versions of your website. Simple precautions like similar titles and meta descriptions on all pages across both versions of your WordPress can go a long way.
5. No need to change internal Links
Concerning internal links, there is no need to make any modifications for interlinking when it comes to separate mobile URLs. If you’re using separate mobile URLs, retain the existing link rel=canonical, and then link rel=alternate elements between the two versions.
6. Make sure to carry out verification
It’s not enough to verify your desktop website alone on the Google Search Console for mobile-first indexing for WordPress. Therefore, you should also submit the mobile version of your WordPress to Google Search Console for confirmation.
7. Focus on SEO
Keep in mind that Google will continue to index your desktop version, even while checking it out from a mobile user’s point of view. If you’re too busy focusing on SEO, you can hire a professional SEO agency for small business. Even though startups have limited financial and manpower capacity, you need to continue producing great contents on the desktop version. Therefore, it’s imperative that you find affordable SEO services.
8. Shift your mindset
Although most people use mobile devices for getting anything on the Internet, many marketers still perform their landing pages and contents on the desktop version. A professional SEO agency suggest that you focus more on mobile optimisation. Since it’s only going to be a matter of time before Google shifts all websites to mobile-first indexing, you need to start training yourself and your team to prioritise testing your content and landing pages on mobile.
9. Continue building high-quality backlinks
Building links from high-quality and reputable sites still play a vital part in your site’s overall ranking among search engines. In fact, 30% of your total ranking in Google depends not just on how many backlinks that direct traffic to your site. Remember that readers click on a link to get additional information. That is why links must guide people to the right information. Otherwise, they can end up leaving right away or worse, your guest post won’t get accepted.
10. Don’t forget your desktop
As you prepare for the shift to mobile-first indexing, don’t make the mistake of setting desktop user experience aside. While Internet use and conversions on desktops and laptops have decreased, the percentage is still significant enough to affect the overall success of your inbound marketing campaigns. Therefore, don’t ignore your site’s desktop version; make sure that it’s easy to use, just like your mobile version.
Optimising your website for both desktop and mobile experience requires lots of attention. However, with the demand for mobile optimisation and mobile search, it is essential that you have a responsive website. Consequently, if you need to get ahead of the competition, it is recommended that you invest in a mobile website as early as possible or hire a professional SEO agency to help you.