According to the latest report by IMARC Group, titled "Personal Hygiene Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026," the global personal hygiene market size reached US$ 55.7 Billion in 2020. Looking forward, IMARC Group expects the global market to grow at a CAGR of 5.80% during 2021-2026.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Personal hygiene involves practices performed by an individual for maintaining cleanliness by bathing, washing hands, brushing teeth and grooming one’s body on a regular basis. These are preventive health measures that include sanitizing, cleaning and covering body parts in an attempt to prevent developing infections and illnesses that are generally caused by coming in contact with germs and viruses. Some of the popularly used personal hygiene products include antimicrobial wipes, hand sanitizers, disinfectants, masks, gloves and feminine hygiene products.
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The global personal hygiene market is primarily driven by the growing awareness among the masses regarding the numerous benefits of maintaining personal hygiene. Coupled with the inflating disposable income levels of individuals and the shifting lifestyle preferences, this has provided a boost to the sales of personal hygiene products across the globe. Moreover, easy product availability through online and offline organized retail channels is also contributing to the uptake of these products. The market is further driven by the favorable initiatives undertaken by the governments of various countries to spread awareness regarding the importance of maintaining personal hygiene. Numerous private organizations are also conducting workshops and organizing campaigns in rural regions to promote the use of hygiene products, especially feminine intimate hygiene, such as pads, tampons and toilet seat sanitizers. Besides this, the rapid outbreak of the COVID-19 pandemic has impelled the masses to invest in good-quality hand sanitizers and face masks to limit the spread of the virus. Some of the other factors contributing to the market growth include rapid urbanization, product premiumization and the launch of organic and natural personal hygiene products across the globe.
Personal Hygiene Market 2021-2026 Competitive Analysis and Segmentation:
Competitive Landscape With Key Players:
The competitive landscape of the personal hygiene market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
Henkel AG & Company
Johnson & Johnson
The Procter & Gamble Company
Key Market Segmentation:
The report has segmented the global personal hygiene market in the basis of region, product type, pricing, usability and distribution.
Breakup by Product Type:
Feminine Hygiene Products
Cloth Adult Diaper
Breakup by Pricing:
Breakup by Usability:
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Online Stores and Pharmacies
Convenience Stores and Retail Pharmacies
Breakup by Region:
Middle East and Africa
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Key highlights of the report:
Market Performance (2015-2020)
Market Outlook (2021-2026)
Market Drivers and Success Factors
The Impact of COVID-19 on the Global Market
Value Chain Analysis
Structure of the Global Market
Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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