Overview Of Digital Marketing

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Overview Of Digital Marketing

The whole world knows that digital marketing is one of the booming industries in the world. I hope you are very much eager to know about digital marketing. Definitely, you will be pleased after completely reading my blog.

Why digital marketing is important…?

Before moving further I wish to explain to you that what is digital marketing? Digital marketing is opposite to traditional marketing, here the products or services are sold using online platforms. Meanwhile, it includes various platforms like Facebook, LinkedIn, Twitter, Instagram, search engines and many more.

Digital marketing is divided into many different types like SEO, SEM, SMM, SMO, email marketing and many others. Now let us study the summary of all these types.
  • SEO

Optimizing the website to get good visibility in the SERP(search engine result page) is called SEO. There are two types in SEO like on-page SEO and off-page SEO(it is considered as SEM factors).

On-page SEO

The process of optimizing the content and the

structure of the website is called on-page SEO. It consists of various factors like 

  • Title 

  • Description

  • Keywords 

  • Image

  • alt tag 

  • URL

  • Content of the website

  • Spellings

  • Plagiarism

  • Internal link

  • External link

  • Header tags

  • Mobile responsive

  • Page load

  • Breadcrumbs

  • Https

  • Voice search

  • SEM

SEM(Search Engine Marketing) is a form of internet marketing which involves promoting the website on various search engines that are done via paid. It involves even the SEO factors that are used in SEM are listed below

  • Link building

  • Social media

  • Blog commenting

  • Forum submission 

  • Video sharing

  • Image sharing 

  • Social bookmarking 

  • Directory submission

  • Discussion on Q&A sites

  • Infographics sharing 

  • Google my business

  • Review submission

  • Press release

  • SMM

The process of promoting products, services or websites on various social media channels is called SMM(Social Media Marketing).

  • SMO

Optimizing the website for various social media outlets is called SMO(Social Media Optimization). It is similar to SEO(it works to optimize the website for search engines) and SMO works to optimize the website for various social media platforms. 

  • Email marketing 

It is the activity of sending emails to multiple folks is called email marketing. It may be related to health, insurance, offers, political and many more. We receive every day various unnecessary mails, this is the kind of email marketing which is done by their respective companies. 

As we all know that digital marketing is becoming more important gradually. Now let us study the reasons behind its importance.
  • Online customer 

Are you hunting for your customers…!? Where…!? This is not the proper era to search your customers in streets, colleges, schools, public meetings and other places.

Do you know that your customer is waiting online and the online customers are skyrocketing annually? So, equip your business with digital marketing weapon to win the online war to grab customers.
  • Analyze competitors

It is important to keenly observe your rival, you can see that even your competitor is also online, likewise your customers. You cannot ignore the behaviour of the competitor, they may be earning good revenue by implementing the latest techniques.

When you analyze your rival or competitor you will get some, to plan the growth of your business.            
  • Cost-effective 

Digital marketing is cost-effective when we compare the cost with the traditional form of marketing like the door to door campaign, meeting the folks individually, moving on the streets and giving the pamphlet and other forms.

The traditional form of marketing is diminishing, but the modern form of marketing is growing rapidly that is done via Facebook, LinkedIn, Twitter, Instagram and many other platforms.
  • Reach crowd

Digital marketing has a  miraculous power to reach the crowd, it can reach the people based on gender, country, region, age group and many others. When we are doing the campaign for the business, the client expectation will be to reach a huge bulk of people.

When we analyze the ratio of reaching the crowd via the traditional and digital form of marketing, the digital platform is more effective rather than the traditional form of marketing.
  • Client expectation 

The digital form of marketing is a robust tool to know the pulse of customers or clients. Nowadays it has become a common trend to introduce the product or service or movie trailer in social media channels.

This will help the business owners to know many factors from the customers about their post(product or service). We can analyze their feedback in the form of likes, dislikes, comments, this will help the business owners to forecast their business.


In this age of online, it has become mandatory to include digital marketing while campaigning for your business. A business without digital marketing is like cobra without the teeth and the importance of digital marketing is growing in all the sectors.

Mobile Users Growth From 2016-2019

There was a period wherein we hardly used to see the mobile users, but now we can see the mobile in the hands of kids to the old age people and mobile has become the inseparable part of each and everyone’s life.

Mobile marketing is also a part of digital marketing, now let us see the importance of mobile marketing.
  • Time 

One of the surveys says that in 2016 the average time spent on the mobile by the Americans is 10 hours per day. Nearly 72% of the marketing budget is spent on developing mobile apps and advertisements on mobile platforms and the folks spending time on mobile devices are also growing.

  • Quick service

The general public anticipates an instant, excellent and easy service and this kind of service can be given for mobile users. Nowadays we can see that folks order for different stuff and they receive them easy.

  • Message 

Mobile has become a precious device for the marketing community, the marketers are taking advantage of this platform to create awareness about the business by forwarding the bulk SMS(Short Message Service) and MMS(Multimedia Messaging Service). 

  • Physical store

Many of the people have the conception that the mobile is used only in digital marketing and online services, no…! It is absolutely wrong, even in the physical store where we visit, even there also mobile is used for the purpose of marketing.

They collect our numbers because to update about their future plans or discounts about the business and even for the client relationships.
  • Traffic 

The traffic is important to each and every webmaster because it is helpful to convert that traffic to leads. Traffic can be from any medium like the desktop, mobile, tablet. But, the prominent survey says that the rise in mobile devices also rose the traffic to 70% to their respective sites.


Mobile users are growing continuously, and the percentage of mobile users in 2016 and 2019 is 62% and 67% respectively worldwide, and the number of users in China and India is 1.3 Billion and 1.17 Billion respectively. So, I think now you have got to know the power of mobile marketing.

Percentage Of Online Buyers

There were the days where we used to go into the physical shops and buy groceries, fruits, vegetables, electronic devices and other stuff. But now we can get all these products to our door, just by ordering online.

The folks are becoming more craze and eager to buy online rather than offline and the online buyers are also increasing. Now let us study the statistics of the online buyers based on country.

  • India

The famous online shopping sites in India are Flipkart, Snapdeal, Amazon, Jabong and Myntra, and in India, the popularity of online shopping is growing rapidly. There is a prediction by the experts that by 2025 the online buyers may grow to 220 million.

  • America 

America is the top when it comes to online shopping and the popular online shopping sites in the US are Amazon, eBay, Walmart, Sears and Betty Crocker. In 2016 there were 209.6 million online buyers and there is the prediction that the number goes to 230.5 million by 2021.

  • United Kingdom

The United Kingdom is top in the europian countries and online buyers by 2021 will be approximately 93% of internet users. The famous online shopping sites in the UK are Amazon, Asos, eBay, Forever21 and Boohoo.

  • Sweden 

    In 2015, 78% of internet users were buying the products online but now currently(2019) the numbers have risen to 84%. The popular online shopping sites in Sweden are Amazon, Aliexpress, Wish, Norwegian and Etsy.

  • Japan 

Ecommerce marketing is growing rapidly in Japan and here there is a huge demand for handmade products. 74% of the Japan population purchase the products online. The popular online shopping sites in japan are Amazon, Hakubundo, Shopcosmeria, Yesstyle and ZenMarket.


Undoubtedly the world is becoming more online rather than offline, surely there are many opportunities in the field of online business. The online users are also growing in all the countries.

Ultimez is the pool of software specialists and it is one of the popular Digital Marketing Companies In Hubli and in Bangalore. Feel free and CALL NOW @080957 15366  to know more about our company and services.

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