According to IMARC Group's latest report, titled “Indian Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Competitive Analysis Forecast 2021-2026”, the Indian advertising market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 11% during 2021-2026.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Advertising is a medium of communication employed by brands to spread information about their products, services or new launches. It assists in influencing the consuming buying behavior using newspaper, magazine, radio, press, hoarding, mailers, internet, contests, sponsorship and posters. At present, the Indian industry is experiencing evolution from traditional to digital advertising platforms.
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The expanding media platforms represents one of the significant factors driving the Indian advertising market. Moreover, due to improving economic conditions, leading companies are focusing on creating a strong brand-image for themselves by investing in advertising campaigns to expand their consumer base. Besides this, the growing popularity of mobile advertising is strengthening the market growth in the country. However, the global outbreak of the coronavirus disease (COVID-19) has negatively influenced the Indian advertising market growth on account of lockdown restrictions implemented by the Government of India. It is anticipated to experience growth once lockdown relaxations are introduced.
Indian Advertising Market 2021-2026 Competitive Analysis and Segmentation:
Competitive Landscape With Key Players:
The competitive landscape of the Indian advertising market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
Rediffusion – DY&R
McCann Erickson India
DDB Mudra Group
FCB-Ulka Advertising Ltd.
Ogilvy & Mather India
Key Market Segmentation:
The report has segmented the Indian advertising market on the basis of television advertising, print advertising, radio advertising, internet/online advertising, mobile advertising and outdoor advertising.
Television Advertising Market
Print Advertising Market
Radio Advertising Market
Internet/Online Advertising Market
Mobile Advertising Market
Outdoor Advertising Market
Explore Full Report with TOC & List of Figure: https://www.imarcgroup.com/advertising-industry-india
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Key Highlights of the Report:
Market Performance (2015-2020)
Market Outlook (2021-2026)
Market Drivers and Success Factors
The Impact of COVID-19 on the Market
Value Chain Analysis
Structure of the Market
Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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