In recent times, the market is packed with numerous dating apps. Tinder is one good example that revolutionizes the market. Most startups or entrepreneurs are intended to invest in developing the Tinder clone app as they do not require huge investment for it. Then, how to earn from the dating app. Below are some of the popular monetization strategies to generate revenue from the app.
Freemium revenue model
It is a free and premium model in which you can let the users access the app free and move to a paid version for availing special features. For instance, free users know the number of profile visits, and premium users can know who has viewed their profiles.
Subscription revenue model
You can allow the users to subscribe to the app and pay for the service regularly like weekly, monthly, quarterly, or annually. This is an efficient way to earn revenue from the app. it would be dominant if you offer features such as high privacy, compatibility tests, and much more.
In-app purchase revenue model
You can allow the users to pay for using the exclusive features. Also, you can offer gifts or rewards for their dating experience or upgrading their profiles. This revenue model does not get a considerable amount when compared to the previous model. Because, many users do not wish to pay for the features you offer.
In-app advertising revenue model
Let third parties advertise their brands, products, or services in your app. Based on the click-through rate, views, and impressions, you can charge the third parties accordingly. This revenue model is more effective if your app gets more attention from users.
These are a few of the revenue models to be considered during Tinder clone app development. If you have any other income-generating idea, implement it.