The term media coverage is generally used to describe all content that is published on blogs, websites, syndicated news stories and any other forms of online content (including audio, images, graphics and video) where your business, brand or service is discussed or displayed. There are many different ways in which you can take advantage of media coverage for your business or organisation. One way is by using the content for SEO (search engine optimisation) purposes. This is when search engines like Google pick up the links placed in media coverage and increase your rankings based on how many times these links are used by visitors. Other ways to make use of this content is to feature posts and press releases within the website and/or on social media networking sites.
You can also use this content for marketing purposes. You may want to attract potential customers to your website or blog through highlighting any positive media coverage that you may have received, or highlighting any problems that may be faced by your company, brand or service. For example, if you run a plumbing company, you may want to highlight any major advances that have been made in plumbing technology over the last few years. By doing this, you can attract customers who are interested in particular aspects of plumbing such as the latest designs and technological advances. This will ensure that they will be drawn to your website or blog in order to learn more about what you have to offer.
However, one way in which this can be a great way to benefit from positive press coverage is to use it to generate publicity for your business, brand or service. This is where you start to write about your product or service in a way that draws attention to it. Many people will look for information about your product or service online. If your media coverage has impressed them, then they may wish to visit your website to find out more. They may also want to follow up with you to find out more about the product or service that they can purchase from you.
Another way to benefit from the earned media coverage that you have received is to use it to build your PR campaign. There are a number of different ways to go about this. One way is to simply include it in all forms of communication that you send out. If you have great reviews of your service, product or even your website, then you should mention this as often as possible. By sending out information and content about your products or services, you can easily build your earned media coverage.
Another way to use this media coverage is to write pitches for potential customers and clients. In particular many reporters at major publications are often asked to pitch their stories to the audience. You can help to promote your product or service by pitching your story to these reporters. You should keep in mind that many journalists only accept pitches from businesses that have solid reporting skills and information. When you pitch your in coverage, it is important to provide details about your business and what you can do for the customer.
Some journalists are only going to accept pitches from businesses that offer them news coverage in their magazines or newspapers. These reporters will need to be convinced that your pitch is worth their time. One way to get this accomplished is to tell the journalist exactly why your business would make a good story. Many journalists will work hard to find stories that feature your company or service and then send the pitches to various publications.