Brochure design isn't just limited to the layout or graphics, you need to employ for your brochure. Instead, it's a combination of different elements working together in harmony which creates your brochure efficient. Elements like the content, the font you use, and the kind of paper on which you distribute your brochure all need to be given special consideration during the designing stage. Designing a brochure can be quite time consuming. It takes time to think of what works and what doesn't and then putting all those elements together so that they make sense as one whole.
Before you get started on your brochure design, there are some things you need to take into account. First of all, think about the layout - does your layout follow the normal layout, or is it something unusual? You should consider including a background image or two, particularly if your brochure design has a lot of white space. Background images can add a lot of character and uniqueness to a brochure, especially if you include a lot of them. Of course, white space makes everything look smaller, but it also creates a smooth, "flat" feel that many people appreciate.
When it comes to text, you need to think carefully about the different types of text you put together. For instance, you can use standard text sizes for your brochure design. If you do that, you can be sure to keep the appearance consistent no matter what you're distributing. On the other hand, if you distribute a lot of unique products, you may have to provide large letter sizes. Even then, though, you don't want your fonts to be too small or big. Think carefully about what size font you should use, taking into account the background images as well.
When it comes to designing brochure folds, the rule of thumb is to make sure your designs are as simple as possible. The best folds for brochures are simple - they fit together easily, they're easy to read, and they're not too busy. For example, if you're designing a brochure about fish-oil supplements, you wouldn't want the folding top to be so tall that it blocked all the writing. If that's what you have to deal with, you should probably go with a different fold altogether!
However, that said, you should still put thought into your brochures folds. One of the best foods to use for a marketing brochure design, is the accordion fold. This is perfect because you can make it as fancy or as simple as you like. In fact, this was the very first fold that printer companies used for printing business cards. They were a real necessity back then and are still widely used today.
Another thing to think about when designing brochure folds is the colors of your brochures. You certainly want your brochures to be as appealing and eye-catching as possible, but you don't want them to be distracting and annoying as well. To avoid that, try using similar colors (if not identical) of text and other elements, alongside the most appealing colors for your brochures. For example, try using white and your target market's main colors, or you could use red and black for a bit more of an aggressive style.
In short, the most effective brochure design will be one that is designed in a way that both appeals to your audience and is also easy to read and understand. Hopefully, this article has given you some tips on how to go about designing a brochure that is not only effective but is also visually pleasing. It is worth the effort to take the time to do this properly the first time, because this first step can go a long way towards ensuring that your brochure design is not only attractive, but also effective and informative. Remember, you do not have to follow every single recommendation here, but if you do it will give you a good starting point to get started with.
Hopefully by now you should have a better idea of how to go about designing your brochure. The first step is always to make sure you understand your target market and what they might like to see on a brochure. From there, you can create an effective brochure design that is both attractive and informative. Remember, this does not have to be a complicated design! In fact, it can even be enjoyable to put together, as long as you follow the basic principles of effective brochure design.