An advertorial, sometimes referred to as an article-of-mouth advertisement, is an advertising campaign in the form of written editorial content, usually advertising or commercial writing. The word "advertisorial" is a combination of the words "advertising" and" Editorial." The dictionaries date the origin of the term to 1946. So we are really talking about advertorials pretty close to 1950.
These days, when most Internet users are only familiar with sponsored reviews, it is hard for them to imagine that there is still any place for advertorials. But that's exactly what they are! Advertorials are written content that is placed on web sites for the purpose of marketing or informing the readers of some product or service. In addition, it can also be a form of social media advertisement, which is commonly posted by individuals or small companies looking for online publicity.
What is an advertorial? Basically, an advertorial consists of written content for the purpose of advertising or informing. However, it can also be a form of social media advertisement, which is commonly posted by individuals or small companies looking for online publicity. A well-written advertorial can provide valuable information to the readers, who may find that particular product interesting. It can also make them want to visit the site and check out the goods and services being offered.
Most famous newspapers have turned into something like adverts nowadays, as they have realized the great potential of this kind of advertising medium. Most of them use this type of marketing tool to advertise their latest news. These ads are placed beside the fold of the newspaper, and they take up hardly 1% of the page area. But such small space does allow them to contain detailed information and to appeal to the general public, who would like to know more about what is being published in that particular day's edition.
Small enterprises that want to get into the advertising industry can also use advertorials. This works similar to the normal advertising method, but with one exception - the advertiser pays the editorial board for placing the advertorials. The boards generally charge the owner only when they are successful in luring in customers. This is how they earn their living. Some boards are known to charge as little as $2 per posting.
Another way in which these kinds of advertorials are used is in the case of a sample ad. When companies or individual owners are looking for a way to advertise their products or services without spending too much on it, they may choose to post an advertorial of their own, along with a sample of their products or service. The aim is to attract as many people as possible to look at the details of their products or services. Such promotional measures may be quite effective for small businesses or those with a limited target audience.
There are also some commercial houses that post advertorials for their newspapers. The principle behind this kind of advertisement is similar to the one used by radio or TV stations. They try to attract as many people as possible to read their ads and thereby increase their readership or listenership. In fact, some newspaper companies are even offering free advertorials in some of their issue to encourage advertisements of their products or services. This is a relatively new concept that has started to gain popularity only over the past few years.
It is not easy for small organizations to bear the cost of hiring the services of professional agencies to produce native ads. This is why companies have resorted to creating their own versions of advertorials. These are usually short ads in various formats that either serve as solo ads or as inserts in newspapers. The idea is to generate sales leads with the help of such advertisements, which is where the agency comes into play. Some professional agencies create their own versions of native ads and submit them to newspapers, magazines, or blogs belonging to different categories of media. Since these are only meant for small organizations, they are quite affordable and are usually only produced in small quantities.