The global feminine hygiene products market size is expected to gain momentum by reaching USD 51.13 billion by 2027 while exhibiting a CAGR of 4.6% between 2020 and 2027. This is attributable to the growing awareness regarding menstruation amongst women and the increasing prevalence of lower reproductive tract infections across the globe. This information is published by Fortune Business Insights, in its latest report, titled, “Feminine Hygiene Products Market Size, Share & COVID-19 Impact Analysis, By Product Type (Menstrual Care Products and Cleaning and Deodorizing Products), Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Drugs Stores, and Others), and Regional Forecast, 2020-2027.” The report further mentions that the market stood at USD 39.73 billion in 2019 and is projected to showcase an exponential growth in the forthcoming years.
COVID-19 Effect: Sky-rocketing Prices of Product to Hamper Growth Prospects
The increasing demand for essential FMCG products amid the novel coronavirus has resulted in the high prices of commodities in the hypermarkets/supermarkets. The hoarding of goods by people in the wake of indefinite lockdown announced by the government agencies globally has caused disruptions in the supply and demand of the products. This is expected to hamper the growth of the market to some extent. However, the increasing focus on replenishing the stores with consumer goods, and the collective efforts by the government and companies to improve the economy will contribute to the market growth in the near future.
What does the Report Include?
The market report includes a detailed assessment of various growth drivers and restraints, opportunities, and challenges that the market will face during the projected horizon. Additionally, the report provides comprehensive research into the regional developments of the market, affecting its growth during the forecast period. It includes information sourced from the advice of expert professionals from the industry by our research analysts using several methodologies. The competitive landscape offers further detailed insights into strategies such as product launches, partnerships, merger and acquisition, and collaborations adopted by the companies to maintain market stronghold between 2020 and 2027.
List of the Leading Companies Profiled in the Global Feminine Hygiene Products Market:
Procter & Gamble Co. (Ohio, U.S.)
Unicharm Corp. (Tokyo, Japan)
Essity AB (Stockholm, Sweden)
Kimberly-Clark Corp. (Texas, U.S.)
Ontex Group NV (Aalst, Belgium)
Edgewell Personal Care (Shelton, U.S.)
Maxim Hygiene (New York, US.)
Hengan International Group (Jinjiang, China)
TZMO SA (Torun, Poland)
Unilever (London, U.K.)
Browse Detailed Overview of This Research: https://www.fortunebusinessinsights.com/feminine-hygiene-products-market-103530
Hypermarket/Supermarket Segment Held 34.09% Market Share in 2019 Owing to Bulk Purchase of the Products
The segment hypermarket/supermarket, based on distribution channel, held a market share of 34.09% in 2019 and is expected to showcase an exponential growth in the forthcoming years. This is attributable to the one-stop availability of products of feminine hygiene that are leading to bulk purchases by women consumers during the forecast period.
Increasing Number of Working Women Population in Asia-Pacific to Favor Growth
Among all the regions, the market in Asia-Pacific is expected to remain dominant and hold the highest position in the global feminine hygiene products market during the forecast period. The dominance is attributable to the increasing number of working women population that is leading to the growing awareness regarding feminine hygiene products in countries such as India and China. Additionally, Asia-Pacific stood at USD 12.80 billion in terms of revenue in 2019. North America is expected to showcase a considerable growth in the forthcoming years. This is ascribable to factors such as the increasing adoption of personal care products owing to the high awareness regarding menstruation amongst the women in countries such as the U.S. between 2020 and 2027.