You put a lot of effort into front-desk staff training, relationship-building techniques, sales psychology… what’s the end goal? Make no mistake: what you’re trying to accomplish is getting appointments booked. You know that you shouldn’t quote prices over the phone. You know that it’s essential to build a relationship between the caller and your business. You know how important it is to create the effect of scarcity when scheduling so that the caller feels fortunate to have gotten in.If you do all of that, but don’t wind up booking the client for an appointment at the office, your efforts have fallen short. Let’s take a look at some of the reasons why booking that appointment is so important.
Your front-desk staff’s role is about much more than simply fielding incoming calls all day. Using the right approach, they’ll turn those calls into real-life appointments on the books! That keeps your business thriving and allows you to do what you do best: help your clients.