The global bath and shower products market is projected to gain traction from the increasing awareness about maintaining personal hygiene. The trending aromatherapy is also set to propel the need for bath and shower products. As per a recent report by Fortune Business Insights, titled “Bath & Shower Products Market Size, Share & COVID-19 Impact Analysis, By Product Type (Bath Soaps, Body Wash/Shower Gel, Bath Additives), By Form (Solid, Gels & Jellies, Liquid), By End User By Distribution Channel, and Regional Forecast, 2020-2027,” the value of this market was USD 41.33 billion in the year 2019 and is expected to reach USD 59.72 billion by the end of 2027, thereby exhibiting a CAGR of 4.7% between 2020 and 2027.
Drivers & Restraints-
Increasing Popularity of Fragranced Bath Products to Aid in Expansion
The rising awareness about personal hygiene and cleanliness and the increasing demand for soap and soap products stands as a major factor promoting the bath and shower products market growth. In addition to this, the rising cases of coronavirus have accelerated the demand for these products in the market. This, coupled with the rising popularity of scented shower products such as gels, creams, scrubs, and others are also aiding in the expansion of the market. Furthermore, the increasing adoption of bath and body care products by the healthcare sector for taking care of bedridden patients who are deprived of taking care of personal hygiene themselves will also bolster growth.
On the contrary, the presence of toxic ingredients in some bath and shower products may result in allergic reactions or skin rashes, thereby posing a major restraint to the market in the coming years. In addition to this, the high cost of some products such as body washes, bath salts, and additives are likely to hamper the overall market growth.
Bath Soaps Category Gaining Highest Share Owing to Affordable Pricing in Developing Nations
Based on segmentation by product type, the global market for bath and shower products is dominated by the bath soaps segment. This segment earned 39.5% share in 2019, attributed to their efficient pricing that makes it affordable for the people in the developing nations.
Asia Pacific Covered Major Share Attributed to Increasing Awareness about Hygiene
Regionally, Asia Pacific earned revenue of USD 15.29 billion in the year 2019 and emerged dominant. This is attributable to the increasing awareness about personal hygiene, presence of warm climatic conditions that propels the need for frequent body cleansing, and the increasing popularity of fragranced shower products that usually attract the young population.
On the other side, the markets in North America and Europe are likely to attract significant revenue on account of the rise in hygiene standards, availability of various premium quality products, and increasing popularity of bath bubbles and bath bombs.