Your UPbook business’s reputation is built on your brand. Not just the physical branding of your company, but the message that you’re putting out to the world. How do you build an irresistible business brand that satisfies existing customers and continues to draw in new ones?
The next step for your UPbook business is helping your character avoid failure. Make your hero realize that they’re vulnerable to the problem… remind them what can and will happen if they don’t act. Make it clear what it will look like if no action is taken!