Do you want to be active and successful in your daily missions? The key is to have a healthy breakfast. However, most people either do not like making breakfast early morning or do not have enough time. Do you want to know the quick yet nutritious breakfast? Most of you must be using it already.
Yes, cereals. They have all important ingredients that fill you until lunch and fill all the body needs that make you be active the whole day. Apart from that, the human body needs some vitamins, minerals, and proteins on daily basis to be healthy. So, cereals provide you with all and you can mix them with fruits to make it even healthier.
However, many cereal manufacturing brands in the market make the competition tough. So, what can brands do to be successful and make their products prominent on the shelf? Cereal boxes are the Holy Grail for retailers as they prove very beneficial for business success.
Here are some of the ways to design these boxes that help in appealing to customers which ultimately brings success.
Identify target audience:
The most important factor in increasing product selling power is to identify the target audience. It is because due to the unlimited benefits of cereals, manufacturers make cereals for adults as well. As adults are conscious of their diet, the ingredients are different from children. So, how can they identify if the cereal is for kids or adults? Undoubtedly, the packaging is the only thing that is in front of people and give essential details about products.
For that, you to identify what type of people you want to target. If you focus on the children’s health, the packaging must contain images of kids and how cereals help in making their immunity better.
Conversely, in the case of adult’s cereal packaging contain nutritious information like special protein cereals or oatmeal cereals as they are helpful in maintaining weight and building muscles. So, identify the target audience and design the box accordingly as people ascertain products on the basis of packaging.
Use testimonials to convince purchaser:
Testimonials on the box convince customers to purchase. However, it must be written in an appealing way. Words like it are amazing or wonderful does not attract customers at all. It must be something that gives customers answers to all their problems. They should think that this product is the remedy for all their problems.
For instance, lines like “wanna know a quick secrete to kick start your day? Get cereals.” In this way, all the potential customers would buy your product as having a healthy by consuming less time un preparing it is a dream of everyone.
Additionally, for kids, the cartoon characters with tag lines like “frosted with strawberry” water their mouth and make them eat with joy.
Use catchy phrases to let customers act instantly:
One thing that gets customers attention instantly is putting products on sale. That is why most of the brands put their newly launched products on sale. It is because it is the best tactic to grab customer’s attention towards new products.
Apart from that, lines like two days left, limited edition, and 24 hours sale only appeal to customers as nobody wants to miss such opportunities and buy products without a second thought.
Most of the times, people do not intend to buy products but the discounts provoke them to buy as nobody wants to miss such opportunities.
For this reason, if you want to increase sales, print such information on the box in a font that is easy to see from distance.
Get unique selling points:
Another important feature of the box that helps in increasing sales is adding uniqueness to boxes. It is because the uncommon thing always attracts people. Another reason why boxes are the best source of adding uniqueness is that they are the only thing customers see of the product.
At the time of purchase, the one thing consumers confront is the Custom printed packaging boxes. For this reason, the boxes must be attractive and have unique factors that grab attention instantly.
Customization is the best way to add uniqueness to the box. Packaging style, color combination, designing, and other amazing features all help in giving boxes unique traits that help in captivating customers from afar.
Remove risk with a guarantee:
Always write information like the best source of balancing nutrients in kids or be healthy with a balanced diet. The packaging design and the information on it build customer’s trust in your brand and that is what appeals to customers for purchase.
So, use these five ways to design your cereal packaging boxes that will guarantee ROI. However, choose a packaging company that knows its work well and has years of experience in this lime to make your money worth spending.