An advertorial is basically an ad in the shape of editorialized content. The word "advertorial" is a combination of the words" advertorial" and" editorial". The earliest usage of this word is found in a Manual for Business Publications, published by P&G Publishers in 1947. Merriam-Webster also dates the origin of this term to 1947. According to the Merriam-Webster dictionary, the meaning of advertorial is "a brief article intended for publication as a newspaper inserts". It was first used to advertise in medical journals in the 1940s.
In advertising and mass media, the term advertorial has been used to refer to an insert or advertising in a print magazine, newspaper, or other publication that informs or educates the reader about a product or service. It may include an opinion or recommendation about the item or service, along with a picture or graphic. The advertorial may be partially or completely sponsored by the advertiser. It is not necessarily written by the advertiser, but refers to something written by someone else and placed in a publication. Advertisers use advertorials as a way to promote their products or services directly to the reader.
This form of advertisement differs from traditional editorial or news writing in that it is typically shorter, with no supporting or elaborating text. As such, it lacks the descriptive words that characterize an editorial article. However, unlike an editorial contribution, an advertorial is not a commissioned article and is therefore completely given by the advertiser. Since the advertiser is paying to place the advertorial in a publication, there are few legal issues regarding their content if they follow the law.
The purpose of an advertorial depends on who is placing it. If it is intended for readers, it will look like an article that reads like an editorial content, but it will likely be shorter, with very little descriptive material. If the advertorial is for a website, the colours will be those used on the website, with a subtle reference to the advertorial being listed below. In either case, the advertorial should not have a prominent logo, but should be small and easily readable.
There are two main rules that govern the use of advertorials. While advertising is not allowed in some countries (such as India), it is commonly allowed in other countries as long as it does not make people feel pressured to react in a certain way or encourages them to buy a product or service. For example, the use of an advertorial on a non-profit website would likely be acceptable. An ad that promoted a political party, however, may not be acceptable. In terms of style, it is more important to stick to the same background and style as the traditional ad, as opposed to attempting to look like the article instead of an ad.
When making an advertorial, you should first consider whether you wish to inform, or sell. In most cases you will be able to combine these two elements; however, if you want to sell to the audience, you should try to limit the amount of selling information that you include, as it can distract from the reader's attention. The second rule when writing an advertorial, is that you should try to keep it as simple as possible. The more complicated the advertorial, the less likely it will be read. In addition to simplifying the message, try to fit the article into the limited space that is often allowed for advertising.
Most experts agree that it is better to limit the number of words used in an advertorial than it is to include too many. Try to write your advertorial in a way that it can stand on its own. Using slang or jargon can be seen as an attempt to impress a specific consumer audience, which is rarely successful. Another good rule of thumb is to avoid using many technical terms. Although the terms may be familiar, the meaning may not be, which can lead to confusion for the reader.
Finally, you should create a list of keywords related to your product or service so that when people use these keywords to search for similar items they can easily find your advertorial. This is important as this provides valuable information to readers who may then click on your links. A well written and informative advertorial can help to promote your business and increase website traffic. If written correctly, it can also lead to referrals and sales.