In the race of building a B2B e-commerce site, every marketer wishes to make it accessible to the prospects. This is one of the parameters of your website, which is when not satisfied, you are not ready to make enough sales.
What we see today is a constant struggle to stay up-to-date but not following the standards. It is because many companies do not know the importance of accessibility in boosting the performance of their e-commerce site.
Do you see how international b2b marketplace
is keeping up with the parameter? I hope you also wish to have the same performance, and why not?
Maintaining accessibility of your B2B e-commerce site is todayâ€™s trending commitment. If you want to commit the same with your prospects, then you need to follow the article and learn some best practices.
How To Make Your B2B E-commerce Site More Accessible & Optimized?
Do not add image text
When you visit a site, what do you aim to see? The text obviously. But, what if your site is faking the text because it is in the image form and not the original text, you may lose the visitors.
Some companies in designing their B2B e-commerce site still follows the practice. You should stop it here and make your readers fall for your products. Make sure you have to entertain every type of customer and therefore, you need to value their reading expectations as well.
Moreover, your image text will not let you rank your site on the search engine. This is because the image is not appropriate to improve the ranking of your site. Thus, you have to compromise on its health too.
So, the best practice is to avoid adding image texts and focus on the original text form.
Distribute headings efficiently
Headings are used to emphasizing the subject. It is the best way to separate the sub-topics to improve readability and consistency in the content.
A B2B e-commerce site should include the right use of headings so that your readers can understand the message easily. Furthermore, if you are adding right heading tags, then you are setting an appropriate hierarchy in your content.
Just like China B2B platform
, you should not miss a chance to optimize your site according to SEO practice. This lets the search engine know about the context and makes it relevant to the web design.
Stick to the theme
You donâ€™ want to make it impossible for your visitors to stay on your site, right? So, never try to play a game with your visitors and show them a different image instead of the real image.
Sometimes, a B2B e-commerce site
is designed using a different theme. The visitors may feel a little unpleasant because they wonâ€™t get the best from you. In this way, you will see a deceleration in the growth and thus, sales would be impacted a lot.
To get out of this hassle, you need to emphasize on the right theme. Design your e-commerce site according to B2B standards and keeping the visitorsâ€™ requirements in view. It will not only help you to get more sales but also improve the siteâ€™s performance.
Closed caption your videos
One more way for serving right to the visitors is closed captioning. It is the best way to cater to the needs of hearing-impaired individuals who can easily access your video content.
Several individuals around the world are facing the issue to achieve success in accessing the right content. This is because web designers do not add the features, which are appropriate for everyone.
If you are adding closed captioning, then you are catering to the needs of your target audience. It will make it possible for them to reach your site having video content.
Apart from this, it also satisfies SEO practices. But how? Well, every platform agrees to the fact that closed captioning allows more engagement, which ultimately drives SEO. You can check out some amazing tools as well that guarantee visible results for closed captioning. You better explore them now.
Not every website serves your requirements completely. Although they are built according to the trends, there are some elements, which make sites a little more off. Every individual behind the business aspires to achieve great success, but it is not possible while sitting on a cozy couch.
You have to make your website accessible. This is the only factor among all, which will keep your website ranked higher on the search engine. Not only this, but you will also see instant growth in the sales too because ultimately, you are making your website available to everyone.
This post was to improve your knowledge and cater to the needs of your prospects. Keep it going, and you will definitely see the difference.